Mobile moms in the US spend an average of 6.1 hours a day on their smartphones, according to new research from Mojiva, with shopping a huge priority.
This is more time than they spend on magazines, TV or radio and the research suggests they are not just idly browsing: 62% use shopping apps and 46% took action after seeing mobile ads, TechCrunch reports.
One third of mothers surveyed use a connected device (non smartphone), of which 9.8% own an iPad, 9.5% a Kindle and 5.7% an iPod Touch. Among the tablet owners, 97% made a purchase using their tablet in the last month, which should be food for thought for retailers whose websites are not tablet ready. Social media on the go is also popular: half of connected moms use social media on their mobile.
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